Everyone laughs at the rambling preambles, but for my money (which is no money), the funniest thing about food blogs is how the drive for more Content™️ ultimately drives the most popular ones to post all the same recipes as their competitors.

Those are related problems, by the way, all tied to monetization. The desire to make the blog into a consistent revenue stream pushes them to recycle material that's readily available elsewhere, and the need to distinguish that recycled material (for copyright purposes) drives them to front-load original writing in the preamble. And the third leg of that stool is the two dozen ads and trackers on each page of the blog.

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